РИНОК ІТ-ПОСЛУГ: ТЕНДЕНЦІЇ ЕКОНОМІЧНОГО РОЗВИТКУ ТА ОРІЄНТИРИ ДЛЯ УКРАЇНИ

Abstract

The article is devoted to the study of trends in the economic development of the IT services market in Ukraine and the determination of guidelines for the future. It was established that in the context of the integration processes that Ukraine is undergoing, its national economy is affected by a significant number of external and internal factors. And, it is obvious that the identified factors have had an impact on global and local markets in different periods. The market of IT services requires special attention, as it is a strategically important direction for our country - the stability of foreign currency inflows and the activity of attracting investments for development. In the current long period of transformational processes burdened by the war of the Russian Federation against Ukraine, the market of IT services means stable jobs, taxes paid on time and filling the State Budget of Ukraine. The article determines that the field of IT services is the most sensitive, first of all, to economic factors. These are: the volume of the IT market, the exchange rate of the US dollar, the cost of IT services, wages in the market of IT services, etc. An equally important role is played by the geopolitical position of the world's leading countries, which determine (dictate) the "rules of the game" in the IT services market and determine general globalization trends, etc. In the course of the research, we established that during 2017-2021, the number of registered IT service companies in Ukraine doubled. in the world ranking, Ukraine still has advantages in the IT market compared to the nearest competing countries. At the moment, compared to its nearest neighbors, Ukraine ranks 3rd in the world ranking, behind Belarus and Serbia, but ahead of Estonia, Hungary, Poland, Lithuania and Slovakia. Based on the results of the analysis of the data array, the dynamics of the export of computer services from Ukraine during 2017-2021 were studied, which demonstrates rapid annual growth. The trend of growth in the total volume of exports of IT services from Ukraine can be explained by the growth of demand on the world market. And although the IT services market in Ukraine is still being formed, it is important that it further develop in the direction of transparency, openness and competitiveness. And external factors, such as currency fluctuations, globalization processes, etc., did not hold back its development. In order to preserve the growing trends in the development of the IT services industry, it is important to make decisions about its further development based on world experience.