Формування лідерської компетентності майбутніх маркетологів у процесі вивчення іноземної мови

Abstract

The article deals with the main approaches to the formation of leadership competence of future marketeologists in the process of learning a foreign language. Among the researchers, the works of S. Nestulia, R. Kubanov, N. Volkova,T. Shergun, A. Zhukova, and L. Horoshko-Yarovyk should be highlighted. The concepts of «competence» and «leadership competence» are defined. The idea of the need to form leadership competence of future marketologists based on the requirements and specifics of professional activity is substantiated. It is noted that a foreign language can be an effective means of forming not only communication skills, but also important leadership qualities of a personality of a future marketologist: initiative, tolerance, balance, sociability, assertiveness, etc. The aim of the study is to prove the effectiveness of forming the leadership competence of future marketologists in the process of teaching the discipline «Foreign Language (for Professional Purposes). The advantages of active teaching methods in the formation of leadership competence are revealed. In order to increase the level of foreign language acquisition and develop leadership competence, the possibility of using such modern active teaching methods as the case method, discussion method, game methods, projects, etc. is analysed. The essence of each method is highlighted. Examples of the use of these teaching methods in foreign language classes with students of the speciality 075 «Marketing» at the State Academy of Economics and Management are given. The results of this research are of practical value for foreign language teachers in higher education institutions, as well as other teachers and researchers who study the problems of developing leadership competence in students. Keywords: foreign language, leadership competence, marketologist, active learning and teaching methods.