Abstract
The moral and social doctrine of Stoicism, well known among Early Modern humanists, was popularized in the emblem books of the time. The tool of this popularization was the visual metaphor capable of conveying abstract ideas through concrete images. The main stoic notions (such as virtue, apatheia as a complete freedom from passions, constancy, patience, etc.) have found extremely diverse metaphorical equivalents in the visual language of emblems, where inanimate objects (e.g. rock, flint, anvil, tongs, cube, scales) as well as living creatures (kingfisher, turtledove, bear) could equally function as metaphors. Emblematics, being a kind of ars inveniendi, acted as a mechanism for inventing new metaphors to express old meanings. However, some traditional metaphors dating back to antiquity (for example, Plato’s comparison of the human soul to a chariot pulled by two horses – “reason” and “emotion”) were also rethought in the spirit of the Stoic doctrine.
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