Abstract
This article is devoted to the analysis of the sharing economy, within which innovative trends have emerged related to digital technologies and the process of total digitalization. The authors identify three innovative basic levels of the sharing economy (macro-, meso- and microeconomic), which are based on digital technologies. As new trends in the sharing economy, the following are given: joint investment in innovative economic ideas, joint ownership of a company, crowdsourcing, freelancing, the crown of which is the online sharing economy.
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