여행 모빌리티 및 모빌리티 애플리케이션의 품질이 여행 만족도에 미치는 영향

Abstract

Contemporary tourists strive to relieve the stress of travel mobility and increase travel satisfaction by acquiring mobility information using travel mobility applications(apps). This study aims to understand the effect of a travel destination’s mobility environment on travel satisfaction in various ways by focusing on the effect of stress generated when using travel mobility. Specifically, we explored how quality of travel mobility, quality of travel mobility apps, and stress affect the overall travel satisfaction. In particular, we attempted to verify the moderating effect of stress on travel satisfaction. An online survey was conducted on tourists who have used a travel mobility app in the travel destinations for the past one year, and the Partial Least Square (PLS) method was applied. As a result, it was confirmed that the quality of travel mobility and the travel mobility app's quality positively affect overall travel satisfaction. However, there is a difference in the positive influence depending on the level of stress. As the stress generated when using mobility increased, the influence of travel mobility satisfaction on overall travel satisfaction decreased. Conversely, the influence of travel mobility app satisfaction on overall travel satisfaction increased. It means that the greater the stress tourists receive when using travel mobility, the stronger the travel mobility app’s effect. These results can be valuable as an introductory study in understanding tourists’ stress and how to cope with them. Moreover, it can be used as basic research for verifying the effectiveness of smart technology that can manage the stress that can occur in various spaces of travel destinations.