Abstract
In today’s era of economic globalization, the cosmetics industry stands out as one of the most popular and promising sectors. As the national economy continues to develop and people’s living standards improve, the consumer base continues to expand, leading to a growing demand from consumers. Cosmetics manufacturers are constantly innovating and enhancing their products to meet the diverse needs of consumers. Consequently, the cosmetics market has become increasingly competitive. With the surge in popularity of Korean culture in China, Korean cosmetics have successfully carved out a niche in the Chinese market. However, the competitive advantage of Korean cosmetics has faced challenges due to a variety of internal and external factors. Simultaneously, China’s national trend economy is gaining momentum. In this societal context, it is imperative to consider the future prospects of Korean cosmetics.
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