Abstract
China's major cosmetic import countries are France, Japan, the United States, Korea, and the United Kingdom, and the imports of Korean products have increased significantly in recent years. The proportion of imports from five major cosmetic countries accounted for 86%. By country, France, the largest importer, decreased from 38% in 2014 to 30% in 2015. has slowed Imports of Korean cosmetics increased by nearly 300% in 2015, and the proportion of imports of Korean products also increased to 23%. The Chinese cosmetics market is expected to grow at a CAGR of 10% through 2019. Currently, only about 10% of the Chinese population uses cosmetics, and the per capita purchase amount ('15) of cosmetics is $37, which is 1/6 of that of Korea. Korean cosmetics have scalability in the global market, and the cosmetics consumption market in China is also expanding. Therefore, this study analyzed the competitiveness of Korean cosmetics and French cosmetics with traditional competitiveness in the Chinese market. The market share index (MSI) was used to analyze competitiveness. The purpose of this study is to look at the competitiveness of Korean cosmetics by using the market share index in the Chinese market, which is a large market for Korean cosmetics.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Korea Association for International Commerce and Information
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
