Abstract

In recent years, there has been a significant increase in interest in podcasting. Young people are becoming not only media consumers of this type of media, but also active producers of it. This is especially true for journalism students who are involved in the process of mass communication both as an audience and as media professionals. Their life-world turns out to be closely connected with the process of media socialization, which is typical for other groups of “digital youth”. The article presents the materials of a representative survey of students of the Faculty of Journalism at Lomonosov Moscow State University. The study was conducted at the stage of modeling an artistic and educational podcast about science and considers students as media consumers and active participants in the process of mass communication. Based on the data obtained, the authors reflect on the possibilities of using elements of expressive techniques and elements of radio drama in the creation of popular science podcasts, the use of non-verbal components of media content to convey more information and meanings, taking into account the preferences of students. The results show that journalism students “care” about their own lifeworlds, but have an extramural respect for others' lifeworlds and the bigger picture of the world. The characteristics of the scientific and educational podcast for representatives of the “digital youth” presented in the article, compiled on the basis of the opinions of this socio-demographic group, can be used in the implementation of projects related to youth policy to promote youth education and career guidance. The local nature of the study does not allow us to draw conclusions about the opinions and moods of the student body as a whole, but gives grounds to formulate assumptions about the situation in the community of holders of special knowledge in the field of journalism and mass communications.

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