Abstract
The article analyzes the role and place of the main socio-cultural institutions in the formation and spread of the family ideologeme, which allows us to establish that the main institutions of inculturation involved in the formation and spread of the family ideologeme include such paternalistic institutions as education and religion, which ensure the reproduction of the dominant family ideologeme. marriage culture, propaganda institutions in the form of mass media and advertising, which provide a constant targeted impact on the population in order to establish a certain way of family life and behavior in the marriage market, as well as such informal institutions as online communities and the family, which ensure the transmission of life experience in family and marriage sphere from the older generation to the younger, from peers to peers.
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