Abstract

How do people create a social environment for maintaining their ethnic identity outside of the «traditional» way of life, in conditions of «asymmetric” interaction with theother cultural majority? This issue is investigated in the article on the example of the Khanty-Mansiysk Autonomous Okrug — Yugra. It is concluded that today, in the context of the loss of many objective cultural characteristics, the ethnicity of the indigenous minorities is supported through the allocation of specialized types of intellectual labor and the corresponding social institutions which maintain preservation, production and transmission of ethnocultural specificity

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