Повышение эффективности управления информационным потоком в цепях поставок индустрии моды

Abstract

In this article the questions connected with the organization of information streams in supply chain management of the fashion industry are investigated. The main problems which hinder the way of increase in effective management of information in the companies of the fashion industry are allocated. Information streams in a chain of deliveries of the companies of the industry of fashion on macro and micro levels are considered. The main losses arising in a chain of delivery of the industry of fashion and connected with shortcomings of information exchange between participants of such chain are revealed. Among the losses connected with failures in deliveries are distinguished from such losses; the losses which arose because of regrading of goods; the losses which arose because of high stock rate in different links of a chain of deliveries, caused by «effect of a whip»; the losses which arose because of deficiency of goods, best-selling and the losses which arose because of surplus of a goods season, unsold by the end. On the basis of the analysis the author came to conclusion, that the existing control system of information stream in the companies of the industry of fashion needs change. The new model of the organization of information exchange in a chain of deliveries of the industry of fashion is offered, which is organized on the basis of creation of a common information space and the virtual enterprise. Prerequisites and advantages of creation of the virtual enterprise in the fashion industry are considered. In the offered model the virtual enterprise consists of the company owner of a brand of clothes or the focal company and network of the affiliated virtual branches organized by the territorial principle. The structure of this model of the virtual enterprise relies on the strategy of outsourcing which is traditionally used by the companies of the industry of fashion. In such virtual enterprise all participants of a chain of deliveries who are in any part of the world can address the general information resource and learn needs of partners in a chain of deliveries in real time. When using various mathematical models and algorithms they can also receive recommendations about the further actions that allows to reduce considerably the losses connected with non-optimal action of participants of a chain of deliveries