ОСОБЛИВОСТІ ВИКОРИСТАННЯ ОН-ЛАЙН ТЕХНОЛОГІЙ ПІД ЧАС ОРГАНІЗАЦІЇ ІНФОРМАЦІЙНО-ПСИХОЛОГІЧНОЇ ПРОТИДІЇ

Abstract

Military affairs today acquire fundamentally new features compared to the entire past history of local and world wars. Thus, the military management system is formatted in a digital form, a significant part of human functions is transferred to artificial intelligence and machines. The development of online social networks and the globalization of the world community are actively used in the military industry not only for the purpose of implementing management processes, but also for the organization of negative informational and psychological influence on military personnel and the civilian population of the opposing party. Technologies 2.0 have organically fit into the informational and psychological format of conducting hybrid warfare, and their importance grows with each subsequent international military conflict in an arithmetical progression. With the beginning of Russia's full-scale aggression against Ukraine, the most urgent problems today are the research of informational influences and propaganda, mechanisms of their implementation and countermeasures. The main tasks of informational and psychological countermeasures are: monitoring, analysis and forecasting of the information situation, collection and generalization of data on sources of negative informational and psychological impact on personnel; neutralization of negative informational and psychological influence, counter-propaganda measures. For this purpose, official information channels designed to provide servicemen with information about changes in the socio-political and operational environment are currently being actively used. Their analysis showed that during the day, a serviceman receives from 10 to 15 different informational messages. Although our research indicates that for maximum effectiveness, the volume and frequency of such messages should not be large. The number of such messages per  channel should be limited to 5, at least that's what 83 % of the respondents we surveyed said.