МЕХАНІЗМ ЕФЕКТИВНОГО ФУНКЦІОНУВАННЯ ЕКОНОМІЧНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА У КОНТЕКСТІ ЙОГО ЕКОНОМІЧНОЇ БЕЗПЕКИ

Abstract

The article substantiates that economic potential, being a complex, dynamic category, depends on the level of development of the enterprise, competitive position, the possibility of attracting and combining certain types of resources. The study of many definitions of the definition of "economic potential" in the scientific literature allowed the authors to prove that the economic potential of the enterprise can be the achieved (actual) and promising economic potential. The approaches to determining the economic potential of the enterprise available in the literature are summarized and the resource, target and effective ones are distinguished. The authors proved that the economic potential is a unity of temporal and spatial characteristics, which made it possible to distinguish the basic potential, the current potential, and the strategic potential. In order to ensure the economic security of enterprises, the authors proposed a mechanism for the effective functioning of the enterprise's economic potential, with elements of the micro-, macro- , and mesostructure being distinguished. The components of the macrostructure of the mechanism include the following stages: preliminary, transformational and effective. The previous stage consists in the formation of the economic potential of the enterprise. The transformation stage ensures the transfer of the value of economic resources to products, and reflects the assessment of indicators of the interaction of economic resources and results. The resulting stage consists in evaluating the effectiveness of the formation and use of the economic potential of enterprises. According to each stage of functioning of the economic potential of enterprises, certain indicators and indicators are proposed, which form the microstructure of the economic potential. The authors determined that the transformation stage acts as a connecting link in the direct process of formation and realization of economic resources, in which the main criteria for evaluating the effective functioning and optimization of the economic potential of enterprises are determined: liquidity and profitability