Abstract
Managing «patient – medical organization» communications is a pressing issue for healthcare organizations. An analysis of a survey of students of medical universities revealed that the most effective marketing methods in this environment are content marketing, SMM, the least effective is direct marketing (using personal E-mail). The presence of a platform for feedback (reviews) can positively influence the choice of a medical organization by patients. Establishing the effectiveness of various methods of managing marketing communications in the Internet environment of public medical organizations will achieve the necessary communication with patients.
Published Version
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