ОСОБЕННОСТИ ФУНКЦИОНИРОВАНИЯ И ВОСПРИЯТИЯ ТРАДИЦИОННОГО ИСКУССТВА В ВИРТУАЛЬНОЙ И ЦИФРОВОЙ СРЕДЕ

Abstract

The article considers the problem of traditional art functioning in a virtual environment. The most important problem consists in dematerialization of an object, or rather its copy, reproduction, during their conversion into a virtual, electronic-digital dimension. A distinctive feature of the functioning of traditional art in a virtual environment is identified. Emphasis is accorded to the material specifics of works of fine art. The article defines the features of the perception of traditional visual arts in a virtual environment. Multimedia representation resources of the artistic heritage, such as computer graphics and animation, are determined. The diversity of the virtual environment expands the context of traditional art functioning. Meanwhile there are certain negative consequences of digitization of cultural heritage: an electronic copy is not able to substitute the direct communication with a true masterpiece, a flat screen image of an architectural structure does not allow to display it in three-dimensional volume. The possibilities of interactive interplay of participants in artistic process in a virtual environment are considered. As a result, it is concluded that the introduction of digital technologies in the traditional art sphere has an impact both on the structure and the functioning conditions of the artistic image and on its visual perception.