ТРАНСНАЦІОНАЛЬНІ КОРПОРАЦІЇ ТА ЇХ РОЛЬ У ФОРМУВАННІ СТРАТЕГІЙ УПРАВЛІННЯ ФІНАНСОВИМИ РИЗИКАМИ

Abstract

The article reveals the role of transnational corporations (TNCs) in the modern globalized world and their influence on the formation of financial risk management strategies. The main focus is on the methods and tools that TNCs use to minimize potential losses and optimize profitability, namely: hedging, diversification, insurance, creation of reserve funds and the use of modern technologies. The article emphasizes the importance of a systematic approach to risk management to ensure the long-term stability and competitiveness of TNCs at the international level. Emphasis is placed on how globalization and growing international competition require TNCs to better understand and adapt to financial challenges. Special attention is paid to the impact of modern technologies on risk management processes, including automation, analytics and forecasting. It highlights how MNCs can use these technologies to improve their efficiency, ensure financial stability and strengthen the confidence of shareholders and investors. Ultimately, the article highlights the importance of an innovative approach to financial risk management in the ever-changing and uncertain global business environment. Case studies and case studies are reviewed, demonstrating how leading MNCs have dealt with specific financial challenges and what strategies they have used to ensure their profitability and growth. Through these examples, readers are provided with a deeper understanding of the real-world application of theoretical concepts in the field of risk management. Future trends in the field of financial risk management are indicated, in particular, the role of artificial intelligence, blockchain and other advanced technologies that can radically change the approach to financial planning and analysis. It is emphasized that the success of modern TNCs largely depends on their ability to adapt to rapidly changing market conditions, using innovative strategies and technologies for effective financial risk management.