РОЗРОБЛЕННЯ ІНФОРМАЦІЙНОЇ ТА ОБЛІКОВО-АНАЛІТИЧНОЇ ПЛАТФОРМИ ДЛЯ СІЛЬСЬКОГОСПОДАРСЬКИХ ВИРОБНИКІВ І СПОЖИВАЧІВ

Abstract

The inevitability of modernization of socio-economic relations between small and medium-sized producers and consumers of agricultural products requires the development and implementation in practice of information and analytical platform. The introduction of such kind of Internet resource should solve not only the issue of remote communication between the manufacturer (seller) and consumer (buyer), the construction of logistics routes for optimally convenient delivery of products, but also web calculations. The introduction of the information-analytical platform is designed to address many subjective factors, including the ability for agricultural producers to plan the required volume of products based on previous online orders. The purpose of this work is to transfer business relations in the field of production and sale of agricultural products to the digital space For the successful implementation of the accounting-analytical platform a number of methods, including statistical: observation, grouping, analysis, forecasting , should be used. The sustainability of the project results is that its implementation will ensure the creation of new jobs, including through self-employment. The population of rural territorial communities and residents of the city will get an access to the purchase of agricultural products without leaving the house directly from the producer, eliminating the role of intermediary. The practical value of the theoretically described development lies mainly in the financial ability of the project. Financial stability will be ensured by increasing sales of agricultural producers and reducing the time of sale of agricultural products. It is also projected to increase financial revenues to the OTG budget (in the form of tax revenues from business activities). If the project is completed, it will be supported online. In addition, financial sustainability will make a social effect, which is due to the economic law of scaling. It is based on the fact that a significant share of the population of Ukraine can potentially be involved in the process of digitalization of production and marketing infrastructure in the agricultural sector of the economy.