Abstract
The condition for the effective development of any socio-economic system is the availability of investments as an important source of economic growth of the state. In modern conditions, attracting investments is the most significant task and one of the main components of the development of the domestic economy. Investment attractiveness is an important component of the strategy of sustainable economic development of the state, therefore, its research and evaluation are of great theoretical and practical importance. The article substantiates the directions of formation of the investment attractiveness of the regional economy. The priorities of assessing the investment attractiveness of the region are highlighted, including the analysis of the investment potential of the region’s economy and the determination of the impact of risks. It is established that the principles of selecting indicators of investment attractiveness of the economy of regions should include: purposefulness, uniformity, objectivity, reliability, realism and scientific.
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