Abstract
The article considers the modern trend of public communications digitalization by the example of the metro media space. On the basis of the comparative analysis of the printed publications “Moskva Vechernyaya (Evening Moscow)” and “Metro” the paper draws a conclusion about strengthening the influence mechanisms of the mass media content on Moscow metro media space formation. Attention is focused on the need to integrate the printed and electronic mass media. The author gives a brief analysis of the role of the social networks of the underground transport network and the mobile application “Moscow Metro” in forming information and communicative relations with passengers.
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