Соціально-освітнє партнерство як умова формування позитивного іміджу сучасного закладу освіти

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The article points to the effectiveness of social and educational partnership in the management of a modern educational institution and its importance in the process of forming a positive image. Emphasis is placed on the urgency and importance of the issue of the positive image formation of the mountain school, which provides educational services to the population in mountain regions of the Ukrainian Carpathians. The formulation of the goals of the article is to outline the socio-cultural orientation of the state and public administration of an innovative educational institution in the Ukrainian Carpathians region through the prism of social and educational partnership. The author defines community and education partnership as one of the important indicators of the effectiveness of public administration, and argues that it is impossible to create a quality educational space in a mountain educational institution without a partnership, which sets the ground for a positive school image. It is emphasized that the formation of a positive school image is a process of a sustainable image modelling on the basis of available socio-cultural resources. Its formation helps to increase competitiveness, attract additional investment, establish new and expand current partnerships, provide autonomy in management decisions. A holistic analysis of the organizational and theoretical foundations of social and educational partnership and the peculiarities of forming a positive image of a modern educational institution in mountainous areas is presented. The sustainable positive image of the school today can be seen as an important indicator of teamwork and corporate culture, and an additional resource for management and development. It is noted that positive image of the educational institution is the optimal indicator of the professional level of the teaching staff, contributes to the development of a qualitative assessment of their prospects and professionalism. Keywords: social-educational partnership, positive image, educational institution, teaching staff, public administration, school, innovations.