Оцінка виробничого потенціалу інноваційно-активних промислових підприємств на основі ІЕКО-аналізу

Abstract

The article is aimed at forming a methodological and practical basis for assessing production potential, taking into account the directions of strategic management, which are inherent in the innovatively active industrial enterprises. The essence of the strategy of enterprise development, the main factors of ensuring the efficiency of the strategy are examined. The need for a qualitative reliable assessment of production potential in the formation of an innovative strategy for the development of the enterprise is substantiated. Assessment of the conformity of production potential to the developed strategy allows to decide on the implementation of measures to fulfill the goals of the enterprise or to search for opportunities and reserves to increase the level of production potential. As result of the research, a methodological approach to the assessment of production potential with the help of IECO analysis is developed, this analysis allows assessing the production potential in the context of the main directions of strategic management, the development of which ensures the efficiency of the enterprise: innovative activity, ecological responsibility, competitive positions, organizational adaptability. IECO analysis is based simultaneously on the resource conception and the conception of competitiveness and provides both quantitative and qualitative assessment of production potential. The use of IECO analysis also allows to determine the impact of elements of production potential on its formation and development, which is useful in determining the priority of focusing the attention of the management of enterprises on the relevant element of the potential. Since the analysis results in an integral indicator in a value expression, this analysis can be used as one of the methods for assessing the value of a business. Prospects for further research in this direction are to develop a model for optimizing the components of production potential in order to achieve the maximum possible economic effect and ensure the possibility of using production potential to the full extent.