СЕРВІСНІСТЬ УКРАЇНСЬКИХ КОМПАНІЙ ЯК КОНЦЕПЦІЯ ЗБІЛЬШЕННЯ ПРИБУТКІВ У СФЕРІ ГОСПОДАРСЬКОЇ ДІЯЛЬНОСТІ

Abstract

This article examines the methods of increasing the profit of companies due to the improvement of the quality of services provided, using the example of agricultural companies. In the context of scientific research, serviceability refers to issues of efficiency, quality of service, interaction with customers in various areas of business. Research into aspects of serviceability allows you to determine the strategic direction of the company's development for scaling, increasing profits, attracting new and retaining existing customers. Methods of increasing customer loyalty were considered and a comparison of approaches to service of Ukrainian companies with international practices of other countries was made. Considered methods of assessing serviceability. The main aspects of serviceability, scientific approaches to the provision of administrative services from international practitioners have been studied. The scheme of indicators that affect the long-term perspective is shown, and what place customer loyalty occupies in it. It is important to take into account changes in the conditions of market competition and consumer preferences when researching aspects of serviceability. The development of technologies also plays a significant role in the formation of the service strategy of companies. New innovations, such as artificial intelligence, data analysis and others, allow us to automate service processes, providing faster, more efficient and personalized service for customers. Along with this, it is important to take into account cultural and geographical differences in the perception of the service. What may be a successful approach in one country or region may not work in another. Therefore, adapting service strategies to local conditions and consumer needs is a key aspect of companies' development. Another important direction is the constant monitoring and updating of service standards of companies. The world is changing rapidly, and what was effective yesterday may no longer meet today's market needs. Therefore, it is important to have mechanisms to constantly collect feedback from customers and quickly respond to their changing needs and expectations. In light of these factors, companies should consider service as a strategic component of their business. Investing in improving service quality and meeting customer needs can be critical to increasing competitiveness and profitability in the long run.