Abstract
The purpose of this study was to investigate the relationship among Taekwondo coaches roles, on parents satisfaction and parents consumption behavior. In order to achieve this, a sample of 188 was drawn out of the parents who send their children to Taekwondo gym in Gyeonggi-do (Anyang, Bundang, Seongnam). The acquired data was analyzed through the descriptive statistics, confirmatory factor analysis, correlation analysis, and structural equation modeling analyses from the SPSS 23.0 and AMOS 23.0 program. The results were as follows. First, it was found that Taekwondo coaches roles had a positive effect on parents satisfaction. Second,it was found that Taekwondo coaches roles had a positive effect on parents consumption behavior. Third, it was found that parents satisfaction had a positive effect on parents consumption behavior.
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