Abstract
The purpose of this study was to examine The Structural Relationships between the Internal Marketing, Market Orientation, Business Performance in Golf Brand For this study, the samples were collected from the employees working in golf brand shop located in Seoul and Kyunggido area by using convenience sampling method.BR Among the total of 200 employees, 200 questionnaires were used for data analysis. The data was analyzed by using Windows for SPSS 21.0 and AMOS 18.0. Descriptive statistics, confirmatory factor analysis, reliability analysis, correlation analysis and Structural Equation Modeling analysis were conducted. The results were as follows; First, Suffort,Delegation of authority, incentive system in Internal Marketing were positive effect on Market Orientation. Second, Suffort,Delegation of authority, incentive system in Internal Marketing were positive effect on Business Performance. Third, Market Orientation was ositive effect on Business Performance.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
