УПРАВЛІННЯ ДЕРЖАВНИМИ ПІДПРИЄМСТВАМИ: ПЕРЕГЛЯД ЦІННОСТЕЙ ЯК ВІДПОВІДЬ НА ВИМОГИ ЦИФРОВОЇ ЕКОНОМІКИ

Abstract

The article analyzes the problems of development and activity of state enterprises in Ukraine. It was revealed that in the conditions of the formation of the digital economy, problems of managing state enterprises arise. Based on the analysis, it was found that today there are unresolved problems in the organizational form of ownership of state enterprises. This issue is important because a significant number of state-owned enterprises are unprofitable. The reformation of the economic system to a digital one requires changes in the management system of business entities, in particular state enterprises. The article indicates that the orientation to the West model and the transition to a new digital economy should ensure the preservation of the values and traditions of the Ukrainian people as part of the strategy for the development of state enterprises. Analyzed and supplemented the values of specialists from corporations Telstra and Deloitte for enterprises of the digital economy. The proposed values in the course of the research are reasonable. It has been established that the consumer will be the main value in the digital economy. It is impossible to achieve positive results in the management of state enterprises without modern management. The new digital economy requires new methods and forms of enterprise management. This is a new approach to building the organizational structure of enterprise management, a new approach to the system of promoting goods, a new approach to the system of organizing production, a new approach to the system of planning, motivation and control. In the course of the analysis, it was revealed that from the side of the form of organization of the enterprise, scientists today propose a network approach. In our opinion, it will be more effective to create a corporate form of management of state enterprises. This form of management of state-owned enterprises should create a certain chain for the production and sale of interrelated, complementary goods, especially in the international market. This experience is practiced by foreign companies operating in the digital economy. It was determined that the main issue that requires clear regulation is the mission of such enterprises. The mission should be of the nature of the socio-economic significance of these enterprises for the population of Ukraine. It was established that the main goals of any modern enterprise should include the main goals of the development of an innovative enterprise.