Abstract
The article is devoted to the consideration of one of the aspects of political discourse - the communicative behaviour of party representatives. The non-verbal communication components are considered, accompanying the most typical speech tactics for the self-presentation strategy in the gender aspect by the material of the British political discourse. The strategy of self-presentation is universal and one of the most common in politics, so it is used by all the politicians without exception. The work reveals the peculiarities of the verbal and non-verbal behaviour of men and women speakers, as well as the speech tactics that they used to influence the addressee. Non-verbal communication components are considered in the aspect of multimodal interaction. Video analysis is used as a research method.
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