Abstract
The article will focus on the analysis of the functioning of slang in the speech of blogger Konstantin Zarutsky, the author and creator of the YouTube channel “AcademeG”. Based on the scientific literature, the author describes the functions of slang in speech, after which he identifies specific slang-related words in the blogger’s speech and makes an attempt to comprehend the functions of such words in relation to the content of the channel. The author of the article comes to the conclusion that the blogger uses two types of slang words: professional jargon of automakers and youth slang. The skillful use of these groups of slangisms allows the blogger to reach a large audience, and the audience to feel like members of a single team speaking the same language
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