Abstract

We’ve shown, that the process of professional creativity is the process of forming a creative personality oriented towards high professional achievements. This process is explained in self-development, professional activities and professional interactions, which, on the one hand, determine the development of the professional creativity of the manager, and, on the other hand, are the result of the formed ability of the individual to professional creativity. The professional creativity of the manager is also characterized by a harmonious combination of basic, dominant qualities that form competence. At the same time, the personal qualities, professional knowledge, abilities and skills of the manager are always explained at the level of professional creativity. The level of professional creativity desired by the manager is achieved to a large extent thanks to a defined, clearly formed professional position (performance of creative activity at an innovative and creative level), based on professional demands, convictions, which, in turn, involve forecasting the expected result of creative activity, formulating clear, balanced and stable criteria for evaluating professional creativity. It has been proven that in the process of mastering by a specialist knowledge about the methods of carrying out professional activities, acquiring the skills and abilities to carry out the latter, the development of the manager’s personality takes place in the direction of his/her preparation for creativity. A high level of professional knowledge, abilities and skills allows the manager to clearly define significant moral values and meanings in the conditions of modern society, not only to make operational and effective management decisions, but also to influence the decision-making of the entire teaching staff, the ability “to lead”, occupying leadership positions, having formed “a working team” of like-minded people, who, realizing their creative abilities in their professional paradigm of the activities, achieve the set innovative goals, receiving from this not only material, but, above all, moral satisfaction. It was determined that a sufficiently high level of in-depth professional knowledge is ensured by the activation of the manager’s cognitive needs, a creative approach to solving problematic tasks and situations, which does not allow the manager to limit himself/herself to only stereotypical approaches in solving management tasks, as well as such tasks that increase the manager’s competence, activate the process of his/her self-actualization. Thus, the more knowledge a manager acquires, the more diverse his/her approaches to solving managerial tasks and problems will be, which, in turn, mobilizes the intellect for the process of transforming new information, inventing creative, innovative ways of modelling a creative product. It should be noted that the professional creativity of the head of an educational institution has certain specific features: the complex, multivariate content of the professional activity, which is characterized by a constant search for productive ways of solving management tasks and problems in unforeseen situations, which facilitates the manager to actualize his personal and intellectual individual capabilities: the latter often prompts the manager to implement a creative approach in professional activity; requires high emotional and volitional stability and high speed of flow of mental reactions in order to invent an original way of responding to extreme and changing situations of the surrounding world; a high level of development of moral and professional qualities of the individual. In this case, we are talking about the formation of the value-meaning sphere of the leader’s personality.

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