Abstract
The paper aims to identify the peculiarities of game transformations of precedent phenomena in the Komi Republic communicative media space, in particular, in the comments of journalistic publications, bloggers’ relevant posts and other Internet texts. The scientific originality of the research consists in the complex analysis of the language game phenomenon in informal Internet communication by the material of the regional mass media. As a result, it has been proved that discursive features of the Internet communication influence the specificity of the precedent phenomena transformation which is connected with the tendency to reduce the status of precedent phenomenon as a cultural fact and therefore highlight the attitude toward reality.
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