Abstract
The purpose of this study is to compare tourism behavior patterns between Chinese and Japanese tourists visiting Korea. The study used the “2017 International visitor Survey” by the Ministry of Culture, Sports and Tourism for analysis. Netminer 4, a social network analysis program, was used to analyze the data. The following are the results. First, the analysis of network attributes confirmed that Chinese tourists visit more diverse tourist attractions than Japanese tourists, and that they have very close connection between tourist attractions visited by tourists from both countries. Second, the analysis of visiting patterns showed that Chinese tourists visit many places that are easy to shop, and Japanese tourists visit places that are easy to eat and shop. Third, according to the betweenness centrality analysis, both Chinese and Japanese tourists had the highest centrality in Myeong-dong. Fourth, as a result of the cluster analysis of visiting tourist attractions, Chinese tourists were divided into shopping/eating, tourism, culture/history, play and nature, while Japanese tourists were observed as shopping/eating, tourism, culture/history, play and nature.
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