Современное состояние отечественных цифровых экосистем как элемента потребительского рынка онлайн-торговли

Abstract

Ecosystems in Russia are at the stage of development, but already today they set the direction for various segments of the consumer markets they serve. Such enterprises need to take into account not only market competition, but also constantly invest in digital technologies, innovations, monitor trends in consumer sentiment and ensure the security of their customers' data. The scenario for the development of domestic ecosystems is ambiguous, since they affect many industry markets that are not interconnected, and also compete with government digital platforms. The essence and significance of digital ecosystems and digital platforms are investigated, their distinctive features are given, the current situation in the ecosystem subscription market is considered, and the main consumer segments served by subscriptions are identified. The leaders of domestic enterprises functioning as ecosystems, their purpose and market shares are presented, as well as the monetary prospect of the development of the considered segment of the online trading market in the coming years is estimated. Ecosystem activity in Russia is still poorly regulated, which poses risks to the development of competition in consumer markets and to the sustainability of ecosystems. The features of the following areas are considered: data processing, competition, public administration and consumer protection; The risks in these areas are described, as well as the key tasks on the part of the state that it faces in terms of reducing the identified risks.