СОЦІАЛЬНО-ПСИХОЛОГІЧНІ ЧИННИКИ РОЗВИТКУ АЛЬТРУЇСТИЧНОЇ СПРЯМОВАНОСТІ ОСОБИСТОСТІ В КРИЗОВИХ УМОВАХ ЖИТТЄДІЯЛЬНОСТІ

Abstract

The article analyses the socio-psychological factors of an individual's altruistic orientation as a category that depends on the development of personality moral-spiritual sphere and is linked to socially oriented moral values, qualities and abilities. These factors are also considered as personal resources that contribute to an individual's self-determination and self-realization. TAltruistic orientation is a significant component within the structure of personality, is a set of psychological factors developed under influence of various external and internal conditions. The central idea of altruism revolves around selflessness, serving as a non-pragmatic foundation for actions done in the interests of others and devoid of any real personal gain. Altruistic behavior, directed towards selfless assistance to others, the expression of love, kindness and compassion in the social sphere, fosters manifestations of altruism and serves as a cornerstone for personality harmonious development. TWe determined a structural-dynamic model and factors of personality altruistic orientation; the model was based on a set of positive individual qualities, abilities and characteristics that serve as internal resources facilitating positive interactions with the environment. The psychological foundation for altruistic orientation development is a formed and expressed set of socially conditioned and internally determined psychological factors, which level of formation and development determine an individual's behavior, activities, communication, thinking patterns and consciousness. The development of moral values and positive individual-psychological qualities within the paradigm of life balance between «taking» and «giving» exerts a positive influence on life and activities, interpersonal interactions with others, life satisfaction, self-realization and psychological well-being