Abstract

The article examines the current challenges and opportunities in the formation of academic integrity among students majoring in 073 Management and 075 Marketing. Focusing on the current situation, the author analyzes important concepts such as research ethics, plagiarism, and other forms of scientific dishonesty that can affect the formation of integrity among students. The factors that influence the formation of academic integrity, such as ethical standards, moral values, and educational practices that promote the development of intellectual honesty among students majoring in 073 Management and 075 Marketing, are considered. The article analyzes current trends in academia, including the rise of plagiarism and other forms of dishonesty. The problem of plagiarism is especially important in the economic field because of the spread of ideas, so economic data and research can have a direct impact on decision-making in society. The article examines various methods and strategies that can be used to improve the level of academic integrity among students of economic specialties. The author emphasizes the importance of fostering responsibility and integration in educational programs, as well as the use of modern technologies to detect and prevent academic misconduct. The article also discusses the prospects for further research in this area and points to the need to develop effective strategies and programs to raise students’ awareness of the ethical aspects of academic work. The study highlights the importance of cooperation between universities, teaching staff and student groups to create a favorable environment for the development of academic integrity. The author of the article puts forward a number of recommendations for practical application aimed at improving the efficiency of the educational process and raising the level of professional morality among future economists. He emphasizes the importance of a systematic approach to this problem and the need to constantly monitor and update strategies in line with changes in society and technology. In conclusion, the article offers an in-depth analysis of the current realities and prospects for the formation of academic integrity among students in 073 Management and 075 Marketing and also points to ways to further develop research and practical measures in this area.

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