АНАЛІЗ ТЕНДЕНЦІЙ РОЗВИТКУ СФЕРИ ТУРИЗМУ З УРАХУВАННЯМ СТАТИСТИЧНОГО ОБЛІКУ ТА ЗВІТНОСТІ

Abstract

The article deals the analysis of trends in the development of the tourism sector in modern conditions, taking into account statistical information and the impact of coronavirus on the tourism industry. It is determined that the tourism industry is important for the development of the state. The article identifies trends, threats, problems, challenges, risks and subjects as the main factors in the development of tourism in Ukraine. It is noted that the further development of tourism will ensure the realization of the socio-economic potential of the state in the short and strategic perspective. Also the effective development of the tourist complex depends on the availability of modern accounting systems, statistical observation, a systematic approach to the organization of which allows meeting the needs of authorities, specialists and society as a whole in sufficient and reliable information in the field of tourism. In addition, statistical indicators are needed to develop macroeconomic indicators: consumption, spending, investment, income, employment. Over the past 70 years, tourism has become a powerful sector of the global economy. Influencing key sectors of the economy, tourism is increasingly becoming one of the most important indicators of socio-economic development of both individual regions and the country as a whole. But with the spread of the coronavirus, the travel industry is at risk. Analyzed statistical data on the number and cost of sold tour packages, the number of served tourists, and so on. It should be noted that during the pandemic, it was tourism that suffered more than other industries, including due to border closures, air travel bans, quarantine measures, and the like. At the same time, UNWTO underlines the historical resilience of tourism and the ability to create jobs in the aftermath of crises, while also highlighting the importance of international cooperation and ensuring that this sector becomes a central part of recovery efforts. Practical proposals for overcoming the crisis are presented, the implementation of which will reduce the level of negative impact of the consequences of the pandemic on the economy of the tourism industry in Ukraine and the main directions for improving the statistical accounting system.