КОНЦЕПТ ТРАНСФОРМАЦІЇ РЕГІОНАЛЬНОЇ ОСВІТНЬОЇ МЕРЕЖІ ЧЕРНІВЕЦЬКОЇ ОБЛАСТІ НА ЗАСАДАХ МАРКЕТИНГУ ВЗАЄМОДІЇ

Abstract

The article deals with the theoretical justification and development of directions of implementation of the concept of transformation of regional educational network on the basis of interaction marketing (on the example of the Chernivtsi region), which is associated with the idea of creating a flexible institutional and organizational mechanism of regional development on the basis of long-term interaction, interconnections and partnership between different regional subsystems, continuous updating of knowledge and competences of the population. The concept of transformation of the regional educational network on the basis of interaction marketing is a set of constructive tools (strategic guidelines, stages of transformation, the circle of network interaction of participants, tasks) and directions of development (structures, activities and events) of key nodes of the educational network of the region, which allows us to form proposals for positioning the region as an educational hub on the example of Chernivtsi region. The model of the regional educational network will be formed as an open parity cooperation covering a set of educational institutions, partner business organizations, local authorities and local selfgovernment bodies, public organizations, most of which are legally independent but need close business/social ties and support each other's sustainability in the network. The mission and objectives of the regional educational network were formed, the nodes that are formed through interaction and partnership of schools, vocational and higher education institutions, non-formal education institutions, services for informal education, scientific institutions, employers and their associations, public organizations, innovative companies, local authorities, administrative structures responsible for state priorities in terms of training specialists were described.