ОЦІНКА ВПЛИВІВ РИЗИКІВ ЗОВНІШНЬОГО СЕРЕДОВИЩА ТЕЛЕКОМУНІКАЦІЙНОГО ПІДПРИЄМСТВА НА ЙОГО ЕКОНОМІЧНУ СТІЙКІСТЬ

Abstract

The article identifies the need for timely and objective assessment of the impact (risks) of the external environment of the telecommunications company in order to make strategic management decisions to ensure its proper economic stability. An integrated indicator for assessing the degree of impact of external risks of a telecommunications enterprise on the level of its economic stability is proposed. Interpretation of the level of impact of external risks of the telecommunications company on its economic stability is proposed to be based on the Harrington scale. The method of macro-environmental assessment is used – PEST-analysis, which is carried out using the expert method. The experts were tasked to assess the level of impact and probability of various environmental risks on the telecommunications company. In the process of assessing the impact of socio-political, economic, scientific, technological and socio-demographic environment on the level of economic stability of the telecommunications company to determine the probability of their occurrence, the overall integrated indicator of environmental risk assessment of the telecommunications company. It is established that the risks of the external environment have a significant impact on the economic stability of the telecommunications company, the level of impact on the verge of high and risky. It is determined that the crisis situation, which has developed not only in Ukraine but also around the world due to the spread of coronavirus infection COVID-19, strongly hinders the development of the national economy, despite the fact that relative investment activity, opportunities for issuance legal capacity of current legislation. Currently, there are negative effects of risks and uncertainties on the level of economic stability of all domestic enterprises, including telecommunications, due to deteriorating political conditions, as the existence of objective economic laws is possible only in conditions of political stability. Prospects for further research are to substantiate the concept of strategic management of economic stability of a telecommunications company that operates in today's crisis.