Abstract

The persistence of economic gender segregation within society is due to the inherent acceptance of cultural expectations of the sexes. Where cultural expectations are disseminated by the media and marketed directly to females and then accept legislation in discriminating between consumers on the basis of sex along with the help of current trade policy and high tariff rates on imported goods that belong to the female component to explain the persistence of this discrimination. Tracing of processes is used to explain the causality of the pink tax throughout history. Case analyzes are used to represent the massive effects of pink sales. This research will provide awareness of the tax that is “hidden” in the daily life of women because many people are unaware or uneducated regarding the causes and persistence of this tax within society; Therefore, it is described as a "hidden" tax. The tax is levied in such a way that women are charged extra for products and services that target the female gender. These products tend to have equal or less advantages than similar products targeting men, and for this purpose this research was divided into three axes. The first axis addressed the most important studies that talked about this tax in societies, and then the second axis touched on the concept of the pink tax. And the social aspects of gender differentiation. As for the third axis, the researchers presented the most important living models to show the pink tax, and finally the research came out with a set of conclusions and suggestions related to this research

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