Abstract
The purpose of the article is to study the tourism potential of the Udmurt Republic. The goal is achieved by solving the following tasks: studying the main attractions of the republic, conducting a SWOT analysis of tourism, analyzing potential groups of tourists and their preferences, analyzing tourist and recreational resources of the destination, conducting an assessment using expert assessments, comparing indicators with the accounts of potential guests, identifying the main relationships and proposing to optimize the tourist potential of the region.Research hypothesis: transport factors become crucial for the tourist potential of a destination if tourism becomes widespread. Research methods: analysis and synthesis, comparison, expert evaluation method.In addition, the article uses data from the Federal Agency for Tourism, Rosstat, Federal and local tourism development Strategies. The result of this study is the conclusion about the impact of the transport component on the tourism potential of the Udmurt Republic.
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