Abstract
The article analyzes the relationship between the concepts of “morality” and “business” in the diachronic aspect. It is noted that the economic processes inevitably come into contact with the concept of “spirituality”. Attention is paid to the reflection of the moral and ethical potential of the language of business through the use of anthropocentric metaphors and metaphors based on religious, mythological and historical symbols. With the help of these models, the language of economics receives moral and ethical expression and includes the components of spirituality. The role of metaphors in ensuring the relationship of the world of economics with moral and ethical values of modern society is shown.
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