БИЗНЕС-АНАЛИЗ: ФРЕЙМОВАЯ СТРУКТУРА ФОРМУЛИРОВАНИЯ ЦЕЛЕЙ ДЕЯТЕЛЬНОСТИ КОММЕРЧЕСКОЙ КОМПАНИИ НА ОСНОВЕ KPI

Abstract

A frame structure of a concept categorical apparatus oriented on business managers using when producing objectives for the company based on the Key Performance Indicators (KPI) concept developed. 2 series of expert interviews were conducted, the results were used as a basis for a conceptual model of objectives setting in a KPI form and for the frame constructing. Each KPI is oriented on a concrete critical success factor on the market and to one of a main goals type – volume/cost of the assortment planned for selling, commercial and management expenses for the products selling, or with activities oriented on non-financial key success factor realization. The main frame was formed and the most important (from a point of view of the KPI realization) sub-frames «Sales volume», «Production assortment for selling» and «Ways of goals achievement». Components of each sub-frame as well as their relationships with the sub-frame described. Formed the «etalon» frame can be used for identification of «gaps» in business managers’ notions about contemporary approaches to objectives setting when education programs for business managers developing and for producing individual educational trajectories.