ДОСВІД ТНК У ЗАСТОСУВАННІ ІННОВАЦІЙНИХ МЕТОДІВ МОТИВАЦІЇ ПЕРСОНАЛУ (НА ПРИКЛАДІ КОМПАНІЇ “BNP PARIBAS GROUP”)

Abstract

The article discusses modern innovative methods used to motivate staff in high-tech companies that want to be competitive. The study was conducted on the example of BNP Paribas Group, which is the leading bank in the European Union, represented in 68 countries with more than 193,000 employees, ranks 9th in the ranking of the world’s largest banks according to the Fortune Global 500 in 2021 and confirmed the title of the best employer in Europe according to the Top Employers Institute. It is determined that in addition to traditional research methods, BNP Paribas Group uses innovative methods, among which are noteworthy: the New Way of Working project (hybrid office concept development; digitalization of jobs and long-term investment in equipment upgrades; work with staff during the quarantine period); Agile certification (three in-house schools: food thinking school, scrum masters school, service design school); “Stars at the start” (four-month internship program, during which the student performs a specific production task under the guidance of a mentor); Equal gender pay tool (methodology for assessing the fairness of remuneration and reporting requirements; processes for monitoring gender equality in talent management, recruitment, career management); gamification (international online banking game “Ace Manager4 – The Passing Shot”, aimed at increasing brand awareness among young people). These methods have already proved their effectiveness in the activities of Ukrsibbank, which operates in Ukraine (part of the BNP Paribas Group). It is determined that it is expedient to adapt the practice of BNP Paribas Group to conduct trainings for bank employees in the following areas: trainings and seminars on corporate culture; technical training of the business line; technical training in business support functions; trainings in the field of risk management; increase of individual competencies; trainings in the field of leadership and personnel management; learning the latest digital technologies. The result of the study is a justification of possible areas of adaptation the staff motivation’s innovative methods at the Ukrainian enterprises.