АНАЛІЗ ДІЇ РИНКОВИХ ЧИННИКІВ, ЯКІ ВИКЛИКАЮТЬ НОВІТНІ ТЕНДЕНЦІЇ РИНКУ ВИКОРИСТАННЯ ВАНТАЖНИХ ВАГОНІВ

Abstract

The transition of JSC "Ukrzaliznytsia" to the market implementation of services for the use of freight cars caused a drop in demand for the Company's cars over the past three years by more than 1.5 times. At the same time, the decrease in the total volume of cargo transportation by rail transport amounted to about 3%. The purpose of this work is to study the market factors that influenced the change in demand for wagons of JSC "Ukrzaliznytsia". It is proposed to form trends in the market of services for the use of freight cars. The study showed that the structure of demand for JSC "Ukrzaliznytsia" wagons is uneven. It directly depends on the types of wagons offered, their condition, the price of use, as well as the type of cargo being transported. Freight wagons for the transportation of bulk cargo (raw materials, grain, oil products, metals and products thereof) are in the greatest demand among customers. The company's largest income from this service is generated by large clients. They mostly order wagons for transporting bulk cargo. Demand for other types of wagons is generated by small companies. However, their share in the income structure is insignificant. Reserves of JSC "Ukrzaliznytsia" allow to satisfy the increased demand for freight cars. Among the factors that influenced the decrease in demand for the Company's wagons, the following stand out: competitors' provision of newer wagons; untimely change of price offers; untimely repairs of freight cars; bureaucratic obstacles in providing the service; outdated approach to pricing. According to the results of the research, the authors have formed general trends of the market of services for the use of freight cars. Threats negatively affecting the demand structure of this market are outlined. Selected opportunities, the use of which will enable JSC "Ukrzaliznytsia" to compete with other owners of freight cars that provide them for use.