Abstract
The article is devoted to the conditions for the formation of the prosocial activity of the young generation in Russia. With the mobilization nature of the youth policy aimed at involving a wide range of Russian youth in mass social and cultural projects, it is important to assess the processes of self-regulation of volunteer participation in the youth environment and analyze the adaptation of young people to the mass social event agenda. The volunteer activity of young people is considered in the logic of the formation of a volunteering culture in the interaction of volunteers and organizers of social projects. The culture of volunteer participation of young Russians is analyzed through the study of how young people integrate or exclude volunteering in their life plans. The authors analyze the results of a sociological survey of young people in the Sverdlovsk region aged 14 to 24 years, conducted in 2020 (N=1105, the sample is quota). The assessments of young people and girls regarding their participation in so-cial projects, which they identify as the best and most effective, are studied. The characteristics of the organization in these projects are revealed, which influence the intentions of young volunteers to be involved in such projects and continue to volun-teering in their future. The study revealed the role of leaders and initiators of social projects, whose activity has a certain impact on the motivation and features of youth volunteer participation in social projects. According to the results of the study, the problem associated with the unwillingness of a significant part of young volunteers to take responsibility is identified, possibly associated, on the one hand, with their so-cio-psychological characteristics, on the other, with the conditions that are created during the implementation of many typical mass social projects and actions for young people as consumers of youth policy.
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