Abstract

In the article attempts of description and analyze of research studies are undertaken, which are recognized in the modern scientific world as «strong points» in the study of the phenomenon of populism, in particular - G. Ionesk, E. Gellner, D. Bell, M. Kenovan, P. Tagart, E. Laclau, I. Me, I. Sorel et other, and the latest Western and domestic theoretical constructs, which lead to the knowledge and the nature and essence of the phenomenon of «modern populism», namely - Z. Bauman, W. Beck, F. Venturi, A. Grimimal-Buss, K. Davyst, J. Judis, R. Itwell, J.-V. Muller, T. Snyder, etc.; T. Andrushchenko, V. Bebyk, S. Datsyuk, I. Kiananka, G. Kuts, O. Lisnichuk, L. Matlai, I. Pobochi, T. Pryadko, T. Rad, O. Yarosha and others. It is determined that the overwhelming majority of modern researchers express a consolidated position on the complexity of definition («populism is the phenomenon dispersed, i.e. it is a component of many political phenomena, embodied in various ideological forms and political strategies») and a huge variety of manifestation of modern populism D. Trump (USA), Brexit (UK), Yellow Vest Movement (France), Five Star Movement (Italy), Podemos (Spain), G. Wilders (Netherlands), V. Orban (Hungary), R. Erdogan (Turkey), etc. Attention is drawn to the fact that the «global success of populists» in the 21st century creates a real threat to liberal-democratic values - individual freedom, pluralism, free speech, free elections, etc. The key factors that provoked «the outburst of populism» are characterized, in particular, the dominance of the contemporary voter in the socio-political moods of feelings of «disappointment», «confusion», «uncertainty» and others. The author attempts to find effective strategies for counteracting «aggressive populism» in the context of the mediation of contemporary political processes, in particular, the formation of critical thinking and media literacy of the modern voter. It is stated that the «wave» of populism also seized the political space of modern Ukraine, in which the mediation of political processes created a new format of communication between voters and politicians, which, in fact, attested to the results of recent presidential and parliamentary election campaigns.

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