ВОПРОСЫ РЕАЛИЗАЦИИ МЕР ПОДДЕРЖКИ ЗАНЯТОСТИ НАСЕЛЕНИЯ В МАЛОМ И СРЕДНЕМ ПРЕДПРИНИМАТЕЛЬСТВЕ РОССИИ

Abstract

The study is devoted to problematic issues concerning both the increase in the number of employees in small and medium-sized businesses of the Russian Federation and comprehensive measures of state support for employment in the field of entrepreneurship. The reflection of the tasks of ensuring employment of the population in national and federal projects of the Russian Federation is considered. The paper notes that a number of targets of national projects to ensure employment are not sufficiently justified, difficult to achieve and do not meet the modern needs of the digital economy. A brief overview of the changes in the legal field that affect the development of small and medium-sized businesses and contribute to the solution of employment issues is provided. The author comes to the conclusion that the classical mechanisms of ensuring employment of the population (the provision of tax preferences, various benefits and subsidies to employers) should be supplemented by the effective use of new tools, which at the moment are digital platforms and services. The article analyzes the functionality aimed at entrepreneurs-employers and job seekers, such modern platforms as: the Digital platform of SMEs, the portal for supporting small and medium-sized enterprises "My Business", the website of the HeadHunter company, the portal of the employment center "Work of Russia", the website of the Ministry of Labor and Social Protection of the Russian Federation, the portal of public services. It is established that the imbalance of information and communication links, as well as departmental and/or economic disunity prevent all the digital services discussed above from integrating their capabilities. At the same time, the possibilities of digitalization may consist not only in creating an integrator program of these digital services for the purpose of ensuring employment in small and medium-sized businesses, but also in developing a template for the "Career Growth" model for the younger generation and for older people, as well as restarting the mechanism of the social contract.