Abstract
The purpose of this study is to investigate the relationship between the work-life conflict, job satisfaction, job stress, and customer orientation of cabin crew. To achieve the purpose of the study, a survey was conducted from November 5, 2019 to December 20, 2019, targeting the cabin crew of a FSC. The collection method used both online and offline methods. A total of 214 copies were used for empirical analysis. Frequency analysis, validity and reliability analysis of measurement tools, and path analysis were performed using SPSS v.23 and AMOS v.22 programs. Hypothesis test result, the cabin crew's work and life conflict affects job satisfaction(-) and job stress(+). It was found that job satisfaction had a significant positive(+) effect on customer orientation. However, it was found that job stress did not significantly affect customer orientation. As a result of this study suggests one method of managing cabin crew for airlines, which can be used as one of the airline's strategic human resource management. This study inform that work and life conflict, like other jobs, is a good way to improve productivity and passenger satisfaction.
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