СРАВНИТЕЛЬНАЯ ОЦЕНКА КОНКУРЕНТОСПОСОБНОСТИ ПРЕДПРИЯТИЙ МАЛОГО И СРЕДНЕГО БИЗНЕСА НА ПРИМЕРЕ РЕСПУБЛИКИ ТАТАРСТАН

Abstract

In market conditions, the development of private business, especially small and medium-sized enterprises, plays a key role for any country. The effectiveness of this process is one of the main indicators of economic growth and has a direct impact on the composition and quality of national income. The main task of the management personnel of modern enterprises is to create their competitive advantages, which ensures the demand for products sold and financial stability. At the same time, the implementation of this task becomes more complicated in the context of constant foreign economic changes, reinforced by sanctions pressure. In addition, small and medium-sized businesses often face limited access to financial resources, management difficulties and competition from large companies. Analysis and comparative assessment of the competitiveness of small and medium-sized businesses provides an understanding of the key factors influencing the success of these enterprises, and makes it possible to develop strategies and support measures aimed at strengthening their position in the market. The object of the study is the activities of small and medium-sized businesses (SMEs) in the region. The purpose of the study is to conduct a comparative analysis of the level of competitiveness of certain areas of small and medium-sized businesses using the example of the Republic of Tatarstan. Research methods include deduction and induction, analysis and synthesis, documentary method, abstract-logical, economic-mathematical and tabular methods. The scientific novelty of the research is the formation of competitiveness criteria, the development of a model for comparative assessment of the competitiveness of small and medium-sized businesses, the application of this model in the conditions of the Republic of Tatarstan.