온라인 게임 내 사용자 간 상호작용이 지속사용의도에 미치는 영향: 경쟁과 협력을 중심으로

Abstract

This study aims to examine the impact of social interactions among users in online games on the continued use of online games, with a focus on competition and cooperation. In particular, we identify interpersonal competitiveness and goal competitiveness as two subfactors of competition and reciprocity and goal interdependence as two subfactors of cooperation. According to the theory of self-determination, the more actions that affect intrinsic motivation, the more humans experience self-deterministic and positive emotions. Perceived enjoyment and sense of accomplishment are considered to be closely related to intrinsic motivation. This study argues that those subfactors of competition and cooperation affect perceived enjoyment and sense of accomplishment, which in turn influence continuance intention through the feeling of flow.BR Analysis of data collected from an online survey offers empirical evidence for the effects of subfactors of competition and cooperation on perceived enjoyment and sense of accomplishment. We also found that perceived enjoyment and sense of accomplishment affect game users’ continuance intention through the feeling of flow. Our study suggests that game developers should stimulate competition and cooperation among game users so that they can spend more time with their games.