비디오게임의 감정조절이 사용자의 지속적 이용의도에 미치는 융합적 영향에 관한 연구 - 공감과 몰입의 관점을 기반으로

Abstract

This paper investigates game players" willingness to use games during the COVID-19 period and finds that after the epidemic, the game industry"s development will face the challenge of losing game users. Therefore, how to improve users" willingness to continue using games and maintain the scale of game users will be an urgent problem to be solved for current scholars. Because users" continuance intention has a direct predictive effect on users" continuous use behavior, this paper will aim to improve users" continuance intention and prevent the shrinking of game users after the end of the epidemic as the research purpose. This article will start from the new perspectives of player empathy flow and investigate the influence of emotional regulation on users" continuance intention in video games and the mechanism of action between them. Through the survey of current video users, data collection, and analysis, the following conclusions are drawn: (1) In video games, emotional regulation is significantly correlated with flow, empathy, and users" continuance intention. (2) Emotion regulation has a positive effect on flow, empathy. (3) flow and empathy have positive effects on users" continuance intention in video games. (4) In video games, flow mediates the process of emotional regulation on users" continuance intention Empathy has no significant mediating effect in the process of emotional regulation on users" continuance intention. Based on conclusions (1) and (2), this paper suggests that game designers and scholars can start with empathy and flow to study ways to improve players’ emotional regulation. Based on the conclusion (3), this paper suggests that game designers can improve users" continuance intention from the aspects of flow and empathy. Based on the conclusion (4), that is, flow is the mechanism by which emotional regulation affects users’ continued intentions, this paper suggests that designers start with the mediating role of flow to study the impact of emotional regulation on users" continuance intention. The research content of this paper increases the theoretical research related to emotion regulation, empathy, and flow users" continuance intention in game theory, and provides new method suggestions for maintaining the existing scale of video game users.