Abstract
The purpose of the study is to identify the features of the educational potential of folk art crafts as a means of developing the socio-cultural activity of the population. The article deals with the phenomenon of folk arts and crafts in the modern cultural space, which actualizes the socio-cultural activity of the population through the initiation of interest in the local history features of the region. Scientific novelty is characterized by the identification and justification of the effectiveness of the applied art and development technologies of folk applied arts, contributing to the development of socio-cultural activity, the formation of their moral worldview, cultural self-development and creative self-actualization of the population. As a result, the pedagogical potential of folk art crafts in the development of the socio-cultural activity of the population through modern technologies of socio-cultural activities, naturally determined by external and internal factors of local cultural and historical features of the territory, was revealed.
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